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SEO (search engine optimization)

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine such as Google or Yahoo. It is common practice for Internet users to make their selection on the first page of results (SERP). Therefore, where a site ranks in a search is essential for directing more traffic towards the site. The higher a website ranks in a search, the greater the chance that that site will be visited by a user.