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Glossary

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affiliate marketing

Affiliate marketing consists of paying for advertising, utilizing PPC, social media marketing, traditional media buys, etc... With Affiliate Marketing, you pay “affiliates” (people who promote your product) a commission. It’s done by tracking the traffic coming to your website from your affiliates and rewarding them if their incoming traffic results in a sale. You pay for marketing based on the performance of it. Some common types of affiliates are: loyalty programs, rebate sites, bloggers, email marketers, and social media profiles.