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Glossary

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brick and%20mortar business

In the jargon of ecommerce businesses, brick-and-mortar businesses are companies that have a physical presence and offer face-to-face customer experiences. This term is usually used to contrast with a transitory business or an internet-only presence, such as an online shop, which have no physical presence for shoppers to visit and buy from directly, through such online businesses normally have non-public physical facilities from which they either run business operations, and/or warehousing for mass physical product storage and distribution. Concerns such as foot traffic, storefront visibility, and appealing interior design apply mainly to brick-and-mortar businesses rather than online ones.