Home >> Glossary >> cart abandonment
Click on the relevant letters below
cart abandonment

Cart abandonment is an ecommerce term used to describe a visitor on a web page who leaves that page before completing the desired action. Examples of abandonment include exiting before completing a purchase or downloading an incentive. Online shoppers add items to their carts that they might be interested in purchasing. Sometimes the sale is completed right away but 74% of all online sales are abandoned.